File puptcrit/puptcrit.0509, message 323


Date: Sun, 25 Sep 2005 14:18:08 -0400
To: puptcrit-driftline.org-AT-lists.driftline.org
Subject: Re: [Puptcrit] Marketing on the internet


Hi Susan,

Do you get a good response from emails for advertising?  It seems to me, 
it's just too easy to push the delete key or just land in the junk 
box.  (although you can't beat the price :-).  We still do all of ours by 
snail mail, though we do have a good website, and get many calls from 
people just searching.  We also did a big mailing in August.  It seems the 
price keeps going up every year!

Susan (the other)


At 02:03 PM 9/25/2005, you wrote:
>New Subject
>
>Over the past 4 or 5 years I have been doing a good part of my marketing by
>e-mail.
>But I don't believe that the e-mails are getting to the person I am sending
>them to any longer.
>
>Festival Network Online is a great place to find festivals in the area where
>you perform. FNO list the people in charge, the address, phone and e-mail
>for each festival. Can't believe that people who publish an e-mail address
>for a festival will not open an e-mail addressed to the festival or person
>in charge.  Aren't they publishing the e-mail just for that purpose?
>
>It sure is cheaper, although much more time consuming, to send the
>information
>out by e-mail. (I do not send e-mails to groups of people.  Everything I
>send out is to an individual and addressed to them personally.)  Postage is
>just eating up my marketing budget.  I just spent $275 on 5,000 postcards
>and $1,000 to mail them.  This was my school mailing - yes, I know it is
>late - and I have e-mail addresses for about half those schools. I had send
>many of those schools e-mails earlier in the year but did not get many
>replies.  After talking to a number of those teachers and principles, I
>figure that they didn't get them and that sending the e-mails was a waste of
>time.
>
>So how are you all handling marketing on the internet?
>
>Susan
>
>Mountain Marionettes
>www.mountainmarionettes.com
>
>
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