File puptcrit/puptcrit.0509, message 336


To: puptcrit-driftline.org-AT-lists.driftline.org
Subject: Re: [Puptcrit] Marketing on the internet
Date: Mon, 26 Sep 2005 07:09:45 -0500


Hey Susan,

I also use FNO and think it's wonderful. A while back I tried emailing my 
contacts there and had very little luck. In fact, most people who emailed me 
wanted me to "volunteer" my services. Now I only email libraries, because 
they already know me. I think people are just used to deleting lots of junk 
mail. I mail out full color fliers, so I have to be careful who I mail them 
to. I only send them to fairs I'm really interested in... I also make sure 
they can afford me. :)

Brett

Brett Roberts Productions
http://DFWentertainer.com
For promotional pictures please go to
http://brettrobertsproductions.itgo.com





>From: Susan Wall Kronenberg <susan-AT-carouselpuppets.com>
>Reply-To: puptcrit-driftline.org-AT-lists.driftline.org
>To: puptcrit-driftline.org-AT-lists.driftline.org
>Subject: Re: [Puptcrit] Marketing on the internet
>Date: Sun, 25 Sep 2005 14:18:08 -0400
>
>Hi Susan,
>
>Do you get a good response from emails for advertising?  It seems to me, 
>it's just too easy to push the delete key or just land in the junk box.  
>(although you can't beat the price :-).  We still do all of ours by snail 
>mail, though we do have a good website, and get many calls from people just 
>searching.  We also did a big mailing in August.  It seems the price keeps 
>going up every year!
>
>Susan (the other)
>
>
>At 02:03 PM 9/25/2005, you wrote:
>>New Subject
>>
>>Over the past 4 or 5 years I have been doing a good part of my marketing 
>>by
>>e-mail.
>>But I don't believe that the e-mails are getting to the person I am 
>>sending
>>them to any longer.
>>
>>Festival Network Online is a great place to find festivals in the area 
>>where
>>you perform. FNO list the people in charge, the address, phone and e-mail
>>for each festival. Can't believe that people who publish an e-mail address
>>for a festival will not open an e-mail addressed to the festival or person
>>in charge.  Aren't they publishing the e-mail just for that purpose?
>>
>>It sure is cheaper, although much more time consuming, to send the
>>information
>>out by e-mail. (I do not send e-mails to groups of people.  Everything I
>>send out is to an individual and addressed to them personally.)  Postage 
>>is
>>just eating up my marketing budget.  I just spent $275 on 5,000 postcards
>>and $1,000 to mail them.  This was my school mailing - yes, I know it is
>>late - and I have e-mail addresses for about half those schools. I had 
>>send
>>many of those schools e-mails earlier in the year but did not get many
>>replies.  After talking to a number of those teachers and principles, I
>>figure that they didn't get them and that sending the e-mails was a waste 
>>of
>>time.
>>
>>So how are you all handling marketing on the internet?
>>
>>Susan
>>
>>Mountain Marionettes
>>www.mountainmarionettes.com
>>
>>
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