File puptcrit/puptcrit.0509, message 339


Date: Mon, 26 Sep 2005 10:37:07 -0400
Subject: Re: [Puptcrit] Marketing on the internet
To: puptcrit-driftline.org-AT-lists.driftline.org


4 or 5 years ago when I first started sending e-mails to festivals, I would
get some kind of a response from about 30% of the people that I contacted.
Now it is down to about 5%.  The last group of festivals I sent to, I asked
for a confirmation that the e-mail had been received.  I know that people
don't have to hit the button to confirm that the e-mail has been received
but they usually do. I only got confirmation from about 25%. Not a very good
percentage for all that work.

So I guess it is back to snail mail.  It's to bad, I was able to send much
more information in an e-mail than a on a 4 x 6 post card.

I do get lots of hits on my web site also.  If peole put marionettes into
Explorer, Mountain Marionettes comes up on the first page.  But if they put
in puppets, I am way, way down on the list.

Susan

Mountain Marionettes
www.mountainmarionettes.com


----- Original Message ----- 
From: "Susan Wall Kronenberg" <susan-AT-carouselpuppets.com>
To: <puptcrit-driftline.org-AT-lists.driftline.org>
Sent: Sunday, September 25, 2005 2:18 PM
Subject: Re: [Puptcrit] Marketing on the internet


> Hi Susan,
>
> Do you get a good response from emails for advertising?  It seems to me,
> it's just too easy to push the delete key or just land in the junk
> box.  (although you can't beat the price :-).  We still do all of ours by
> snail mail, though we do have a good website, and get many calls from
> people just searching.  We also did a big mailing in August.  It seems the
> price keeps going up every year!
>
> Susan (the other)
>
>
> At 02:03 PM 9/25/2005, you wrote:
> >New Subject
> >
> >Over the past 4 or 5 years I have been doing a good part of my marketing
by
> >e-mail.
> >But I don't believe that the e-mails are getting to the person I am
sending
> >them to any longer.
> >
> >Festival Network Online is a great place to find festivals in the area
where
> >you perform. FNO list the people in charge, the address, phone and e-mail
> >for each festival. Can't believe that people who publish an e-mail
address
> >for a festival will not open an e-mail addressed to the festival or
person
> >in charge.  Aren't they publishing the e-mail just for that purpose?
> >
> >It sure is cheaper, although much more time consuming, to send the
> >information
> >out by e-mail. (I do not send e-mails to groups of people.  Everything I
> >send out is to an individual and addressed to them personally.)  Postage
is
> >just eating up my marketing budget.  I just spent $275 on 5,000 postcards
> >and $1,000 to mail them.  This was my school mailing - yes, I know it is
> >late - and I have e-mail addresses for about half those schools. I had
send
> >many of those schools e-mails earlier in the year but did not get many
> >replies.  After talking to a number of those teachers and principles, I
> >figure that they didn't get them and that sending the e-mails was a waste
of
> >time.
> >
> >So how are you all handling marketing on the internet?
> >
> >Susan
> >
> >Mountain Marionettes
> >www.mountainmarionettes.com
> >
> >
> >_______________________________________________
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>
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