File puptcrit/puptcrit.0509, message 346


Date: Mon, 26 Sep 2005 11:51:41 -0700
To: puptcrit-driftline.org-AT-lists.driftline.org
Subject: Re: [Puptcrit] Marketing on the internet


Sadly,
The internet is a part of the whole of marketing. You still need to use 
the phone. You still have to send bits of dead tree to people expressing 
how wonderful your new season is. If you're a theater you still have to 
make a poster, advertise in the newspaper and still people don't come, 
or call, or, or.....Will this ever change? Nope. Do you have to do all 
of the work? Yes. Do you get points off for typo's? Yes and bad penmanship.
Tim
Il Teatro Calamari
http://teatrocalamari.com
puppets, mask, stuff for a bunch of people.


vanpuppet-AT-citcom.net wrote:

>New Subject
>
>Over the past 4 or 5 years I have been doing a good part of my marketing by
>e-mail.
>But I don't believe that the e-mails are getting to the person I am sending
>them to any longer.
>
>Festival Network Online is a great place to find festivals in the area where
>you perform. FNO list the people in charge, the address, phone and e-mail
>for each festival. Can't believe that people who publish an e-mail address
>for a festival will not open an e-mail addressed to the festival or person
>in charge.  Aren't they publishing the e-mail just for that purpose?
>
>It sure is cheaper, although much more time consuming, to send the
>information
>out by e-mail. (I do not send e-mails to groups of people.  Everything I
>send out is to an individual and addressed to them personally.)  Postage is
>just eating up my marketing budget.  I just spent $275 on 5,000 postcards
>and $1,000 to mail them.  This was my school mailing - yes, I know it is
>late - and I have e-mail addresses for about half those schools. I had send
>many of those schools e-mails earlier in the year but did not get many
>replies.  After talking to a number of those teachers and principles, I
>figure that they didn't get them and that sending the e-mails was a waste of
>time.
>
>So how are you all handling marketing on the internet?
>
>Susan
>
>Mountain Marionettes
>www.mountainmarionettes.com
>
>
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>  
>


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