File puptcrit/puptcrit.0509, message 355


To: <puptcrit-driftline.org-AT-lists.driftline.org>
Date: Tue, 27 Sep 2005 14:37:44 +1000
Subject: [Puptcrit] Marketing


Susan wrote:
So I guess it is back to snail mail.  It's to bad, I was able to send much more information in an e-mail than a on a 4 x 6 post card.

And you can send a lot more information on a DVD! More even than an email or a website!
This has been our marketing strategy, to create a DVD that features EVERY last ounce of material that will be required...(and everything that will make a prospective clients life easy) a promotional blurb for the prospective client, promo material for prospective audiences, Posters, Flyers, Media releases, film clips, Bio etc. and even a gimmicky game to play...(remember the fad for including a t-bag or coffee satchel for the prospective to enjoy while reading our gumph...LOL)  All packaged up and nicely presented.......costs us (OK we do a lot of it in-house) about $900 aus (650-700 US) for 500 DVD's burnt, labelled and sleeved. We selectively target our recipients and keep a lot for warm contacts etc. you can even get them burnt and printed onto business card size!!!!!
For us it has proven to be VERY succesful.....admittedly we have had as much success creating marketing DVD's for our clients as well but there you go....
Something to think about

Daniel
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