Date: Tue, 27 Sep 2005 11:19:12 -0400 From: Susan VandeWeghe <vanpuppet-AT-citcom.net> Subject: Re: [Puptcrit] Marketing To: puptcrit-driftline.org-AT-lists.driftline.org I love the DVD idea. It is a little more than I have to spend at the moment but my company keeps growing so it will not be long. ----- Original Message ----- From: "Kismet" <kismet-AT-bigpond.net.au> To: <puptcrit-driftline.org-AT-lists.driftline.org> Sent: Tuesday, September 27, 2005 12:37 AM Subject: [Puptcrit] Marketing Susan wrote: So I guess it is back to snail mail. It's to bad, I was able to send much more information in an e-mail than a on a 4 x 6 post card. And you can send a lot more information on a DVD! More even than an email or a website! This has been our marketing strategy, to create a DVD that features EVERY last ounce of material that will be required...(and everything that will make a prospective clients life easy) a promotional blurb for the prospective client, promo material for prospective audiences, Posters, Flyers, Media releases, film clips, Bio etc. and even a gimmicky game to play...(remember the fad for including a t-bag or coffee satchel for the prospective to enjoy while reading our gumph...LOL) All packaged up and nicely presented.......costs us (OK we do a lot of it in-house) about $900 aus (650-700 US) for 500 DVD's burnt, labelled and sleeved. We selectively target our recipients and keep a lot for warm contacts etc. you can even get them burnt and printed onto business card size!!!!! For us it has proven to be VERY succesful.....admittedly we have had as much success creating marketing DVD's for our clients as well but there you go.... Something to think about Daniel _______________________________________________ List address: puptcrit-AT-lists.driftline.org Admin interface: http://lists.driftline.org/listinfo.cgi/puptcrit-driftline.org Archives: http://www.driftline.org _______________________________________________ List address: puptcrit-AT-lists.driftline.org Admin interface: http://lists.driftline.org/listinfo.cgi/puptcrit-driftline.org Archives: http://www.driftline.org
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