From: Rolande Duprey <puppetpro-AT-aol.com> To: puptcrit-AT-puptcrit.org Date: Sun, 17 Feb 2008 14:10:49 -0500 Subject: Re: [Puptcrit] advertising budget Dear Michael, An ad Budget is difficult -- especially with all the rising prices. I estimate each year I spend about 15-20% on a variety of different types of advertising. As to what it does for you, I suspect each area of the country is different. I've heard that a 3% return on a direct mailing is considered very good. The best advertising, of course, is word of mouth, which is free. Rolande On Feb 17, 2008, at 1:39 PM, Michael Dowell wrote: > Hi All, > > I have a question about advertising budgets for > puppeteers. Does anyone have a general guideline that > they have found useful? For example, 'x' percent of > gross income that goes toward advertising? > > Thanks, > Michael Dowell > Moodoo Puppets > _______________________________________________ > List address: puptcrit-AT-puptcrit.org > Admin interface: http://lists.puptcrit.org/mailman/listinfo/puptcrit > Archives: http://www.driftline.org _______________________________________________ List address: puptcrit-AT-puptcrit.org Admin interface: http://lists.puptcrit.org/mailman/listinfo/puptcrit Archives: http://www.driftline.org
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