File puptcrit/puptcrit.0802, message 591


From: Rolande Duprey <puppetpro-AT-aol.com>
To: puptcrit-AT-puptcrit.org
Date: Sun, 17 Feb 2008 14:10:49 -0500
Subject: Re: [Puptcrit] advertising budget


Dear Michael,

An ad Budget is difficult -- especially with all the rising prices. I  
estimate each year I spend about 15-20% on a variety of different  
types of advertising.

As to what it does for you, I suspect each area of the country is  
different.

I've heard that a 3% return on a direct mailing is considered very good.

The best advertising, of course, is word of mouth, which is free.

Rolande



On Feb 17, 2008, at 1:39 PM, Michael Dowell wrote:

> Hi All,
>
> I have a question about advertising budgets for
> puppeteers. Does anyone have a general guideline that
> they have found useful? For example, 'x' percent of
> gross income that goes toward advertising?
>
> Thanks,
> Michael Dowell
> Moodoo Puppets
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