Date: Mon, 18 Feb 2008 08:32:08 -0800 (PST)
From: Michael Dowell <moodooguru-AT-sbcglobal.net>
To: puptcrit-AT-puptcrit.org
Subject: Re: [Puptcrit] advertising budget


Thanks for the info Rolande! 

Here in Los Angeles, I have been budgeting about 15%
on a variety of different types of advertising as
well. I find that print advertising is the most
expensive form of advertising I do in terms of actual
money paid. My internet advertising doesn't cost as
much in actual dollars, but requires a good deal of
time -- for example in designing and upkeeping the
website.

Recently I have started asking my clients how they
heard of me in order to find out which form of
advertising is giving me the best results. Happily, I
find that a lot of the business does in fact come from
word of mouth.

Michael Dowell
Moodoo Puppets




--- Rolande Duprey <puppetpro-AT-aol.com> wrote:

> Dear Michael,
> 
> An ad Budget is difficult -- especially with all the
> rising prices. I  
> estimate each year I spend about 15-20% on a variety
> of different  
> types of advertising.
> 
> As to what it does for you, I suspect each area of
> the country is  
> different.
> 
> I've heard that a 3% return on a direct mailing is
> considered very good.
> 
> The best advertising, of course, is word of mouth,
> which is free.
> 
> Rolande
> 
> 
> 
> On Feb 17, 2008, at 1:39 PM, Michael Dowell wrote:
> 
> > Hi All,
> >
> > I have a question about advertising budgets for
> > puppeteers. Does anyone have a general guideline
> that
> > they have found useful? For example, 'x' percent
> of
> > gross income that goes toward advertising?
> >
> > Thanks,
> > Michael Dowell
> > Moodoo Puppets
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