From: Michael Dowell <moodooguru-AT-gmail.com> To: puptcrit-AT-puptcrit.org Date: Mon, 13 Apr 2009 11:51:31 -0700 Subject: Re: [Puptcrit] Pricing BOLDLY Once, after performing at a client's party -- which also featured a train, princesses, etc. -- the client asked to be reminded of the puppet show price. The response was, "Wow! that's CHEAP!" I think the reason she said that is because we bring something very special. On Apr 13, 2009, at 11:30 AM, puppetpro-AT-aol.com wrote: > So much about pricing is ATTITUDE! > Some time back, a very highly paid job wanted the copyright as well, > but I did not sell it. Nevertheless, with each discussion about it, > they raised my fee. They STILL felt they had received a bargain -- > though I didn't budge on the copyright issue. > > > I believe that since I stood my ground about copyright, they assumed > a certain professionalism...augmenting their respect for me. > Respect=value. > > On the other hand, if a client does not have respect for you (or the > work) -- or they assume that it's something anybody can do -- well, > why should they pay much? > > > > Rolande > > > > > > > > -----Original Message----- > From: Mathieu René <creaturiste-AT-primus.ca> > To: puptcrit-AT-puptcrit.org > Sent: Mon, 13 Apr 2009 4:49 am > Subject: [Puptcrit] Pricing BOLDLY > > > > > > > > > Just thinking aloud about pricing. > Thought maybe this old favorite topic could be re-visited, so we can > see > what else we can come up with as a group. > What do you think about pricing? Could/should we ask for higher, and > why, > and how? > > Grab a snack, this one's gonna be a while... > If you don't feel like tackling this topic, at least scroll all the > way down > for a link to see a marvelous artist's website. It will blow your > mind. And > make you time travel! > > > PRICING OUT OF FEAR > Most of us seem to have a tendency to reduce prices instead of > losing a > contract. > > I'm guilty as charged, many times over. > My rea > sonning was: it's better to pay half a bill now (with the money I get > from this ridiculously chopped price tag) than not pay at all, and not > knowing when the next paycheck is coming in. > > Well, I'm trying to change that mentality. Mind over matter, right? > If the customers we have been getting can't afford our services, or > don't > respect what they are worth, then let's find customers who will. > Change > market! Change product if you must! > There's more than one way of making what we love. > Life is about change. The sooner we undersand that, the happier we > can get, > faster. > By thew way,. I'm preaching to myself now. If you want to eavesdrop, > I don't > mind. > ; ) > > JUSTIFYING REAL PRICES > Once, I was told I was one of the highest charging glove puppet > makers in > the world. > The customer knows his business, and gave me hyperlinks to check > what he > said. > His links and mine confirmed it: he was right. I know of only one > other > person who charged more than I did for the last two custom glove > puppets I > made. Counting all the time and effort I gave to make these puppets > the best > I could make them, the price was right, even though today I know it > could > have been higher. It's just that I believe one cannot charge for the > extra > time he requires to do some work another more experienced or more > equipped > (tools) craftsman could do faster. > > It's just that the market right now is filled with cheaper puppets > that are > made in series, by very fast craftsmen. I suspect > some of them use 3d > printers (those can carve wood now) to speed up their process, > making the > general shapes with them and finishing the small details by hand, to > give it > that classic touch. I've nothing against that, I salute their > entrepreneurship! And would love to be able to have access to the same > technology! It's just that those who work it all by hand should not > be > expected to match the prices of machine-made items. We should > emphasize the > extra effort required (without pointing to those other methods, for > fear the > customer would go to them). > > I can now see fully clothed Punch and Judy puppets carved in wood, > for less > than a hundred dollars each! In the czech republic, they can be > around $70! > I congratulate the business artists that are able to work this fast. > Yet, most of those "affordable" models we see online and in stores are > reproductions, or series. > Punch is Punch. Even without a machine, we can carve him loosely and > get a > hundred different version of him, he still looks like Punch. So that > gives > the carver a lot of leeway. > > > CUSTOM WORK IS WORTH MORE > The magic word here is: custom. Custom does (or should) cost more! > If I were to make the same model over and over again, I'd be able to > cut > down my design time, and even construction time. I could hire help. > When I > custom make a puppet, whatever the type, everything has to be > adjusted, even > the costume, so that it fits. There's a price for that extra time, > that > extra proble > m solving. > > > INSANE OR FAIR? > Some people charge insane prices, in either end of the scale. > So there must be a middle ground, where buyer and seller are happy and > paying and receiving fairly. > > One extreme... > which may not be so extreme after all: > The famous illustrator who does the best movie posters EVER, Drew > Struzan, > charges without fear; on average, his original artwork for a movie > poster is > priced between 70 thousand and 100 thousand dollars! My first > reaction upon > seeing this yesterday was: that's INSANE! No matter how cool, how > great, how > realistic and how much of a pop culture icon maker you are, how can > you > justify the price of a brand new luxury car, for a single artwork? > Well, > after thinking about it, maybe he can. I just don't know. I don't > know how > long it takes him to make a single poster. How much is involved in > research > and process. How crazy the deadlines might make him and his family > if he has > one. > How long it took him to get to the mastery of his tools. > > And of course, he makes the first and foremost promotion tool for a > multi > million dollar production. Even if he gets a very small percentage > of the > total budget in his salary, that small percentage can amount to a > lot of > money. Why not? For once, an artist gets paid much more than a > pittance! > And if he makes an extra 80 thousand, once in a while, from the > sale of the > finished artwork, then good bonus to him! > > DILEMMA > So what I guess I'm trying to say20here is that I'm torn from the > extremes. > The mundane (regular joe, from a poor background, still struggling) > part of > me is still outraged at anyone earning such high salary when the > rest of us > are struggling to perhaps never see that amount of money at one > time, in > their lifetime. > > The Artistic, daring part of me is GLAD to see a great artist earn > what he > deserves. > He's a technical hero, master of everything that makes great > illutration and > design into Art. > He sure does produce marvels with the humble materials he uses > (acrylic and > colored pencils on gessoed board). > > If you want to judge for yourselves, check out his wonderful > website. If you > have lived in society, even if part time with half-closed eyelids, > you've > seen his work. There is no way you could have avoided it. Prepare > to be > dazzled anyways. > > * Thank Sean Johnson, of Swazzle.com, who shared this link on > Facebook * > > Each picture is a cropped detail, which can be clicked again to see > the > whole poster. > http://www.drewstruzan.com > > > > _______________________________________________ > List address: puptcrit-AT-puptcrit.org > Admin interface: http://lists.puptcrit.org/mailman/listinfo/puptcrit > Archives: http://www.driftline.org > > > > > > > > > _______________________________________________ > List address: puptcrit-AT-puptcrit.org > Admin interface: http://lists.puptcrit.org/mailman/listinfo/puptcrit > Archives: http://www.driftline.org Best regards, Michael Dowell Moodoo Puppets phone: 626-296-6956 email: moodooguru-AT-gmail.com website: http://www.moodoopuppets.com _______________________________________________ List address: puptcrit-AT-puptcrit.org Admin interface: http://lists.puptcrit.org/mailman/listinfo/puptcrit Archives: http://www.driftline.org
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