File puptcrit/puptcrit.0908, message 162


From: Monica Leo <goodfolk-AT-avalon.net>
To: puptcrit-AT-puptcrit.org
Date: Thu, 20 Aug 2009 19:18:16 -0500
Subject: Re: [Puptcrit] mailings


We used to do brochures, but the last few years we've been doing 6" x  
9" postcards.  We put several color photos on them and some text, then  
refer them to our website.  We've had good response to them, at least  
as good as to our brochures, though I kind of miss the brochures.

Monica


On Aug 20, 2009, at 3:26 PM, Robert Rogers wrote:

> I think that people are more likely to respond to a brochure than  
> they are to a postcard.  A brochure takes more time to create and it  
> costs more to produce.  People seem to appreciate the effort, and -  
> if it's good enough - may be impressed.
>
> A postcard is more appropriate for a gallery opening or a retail  
> store sale.
>
> I've always put a lot of effort into my brochures because that's  
> where a lot of people develop their first impressions about my work.
>
> Timing is important too.  It's getting a little late to be sending  
> out a school brochure.  Then again, money is so tight and the future  
> is so uncertain, that many schools may be delaying their assembly  
> schedule planning.
>
> Not to mention all the schools that have dropped assembly  
> programming altogether.  As one principal told me, "The No Child  
> Left Behind Act has pushed you guys out of the system."
>
> But that's another topic.
>
> Robert Rogers
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