From: Gregory Ballora <gregballora-AT-sbcglobal.net>
Date: Fri, 12 Feb 2010 07:20:40 -0800
To: puptcrit-AT-puptcrit.org
Subject: Re: [Puptcrit] Theory: Talent Comes From AFAR


Never feel guilty about not buying a wine cooler. Any wine cooler.

On Feb 12, 2010, at 6:51 AM, Fall, Brigid wrote:

> Mathieu & All:
> 
> Maybe the trick is to play on the "us first"/"local patriotism" angle.  I remember a product -- a wine cooler! -- whose slogan was "Made in Ohio, by Ohioans".  Kind of made you feel guilty if you didn't buy it!
> 
> Brid in Toledo
> 
> 
> ________________________________________
> From: puptcrit-bounces-AT-puptcrit.org [puptcrit-bounces-AT-puptcrit.org] On Behalf Of Mathieu René [creaturiste-AT-primus.ca]
> Sent: Wednesday, February 10, 2010 4:59 PM
> To: puptcrit-AT-puptcrit.org
> Subject: Re: [Puptcrit] Theory: Talent Comes From AFAR
> 
> It's more than a Theory, it's a misconception that alas, has become a
> standard in society.
> 
> People are more attracted to things that come from afar, despite the
> abundance of similar (or superior) resources available locally.
> I've observed similar reactions, in various fields of Arts and others.
> 
> I call it the Exotic Factor.
> 
> If it sounds exotic, or at least if it comes from far enough away,
> preferably somewhere that has not been visited by the target
> audience/customer, then it must be more interesting than what's at home.
> 
> This misconception has been around forever. Circuses knew this, and added
> exotic terms and faked the origins of their acts and performers, even lied
> about where they had performed around the world.
> 
> A more contemporary example: H=E4agen-Dazs, the ice cream company, was funded
> in the USA, but used a name that cenoveyed an old world quality.
> 
> This is what we have to work against, and also use to our advantage in the
> meantime.
> 
> What I mean is that we must reach our local audiences, as it make more sense
> economically and ecologically to earn a living and contribute locally. We
> must also take advantage of the exotic factor while it still prevails. The
> advantage to this two-fold strategy is that everyone is exotic once they are
> far enough away from home.
> 
> If you are considered talented, but not very exciting where you are, one
> posible solution would be to move in a far away city, or better yet, switch
> to another country. The "cute accent" will help even more to make you look
> exotic.
> 
> I am hired more outside of my city of residence, than here, as a puppetmaker
> and performer. I love the variety of working in different places, but I wish
> to be more active in my local area. If the tendency is maintained in the
> current direction, I'll move to where the work is, and away from the snow.
> In the meantime I shall promote more locally, and even create opportunities.
> 
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