Date: Wed, 24 Feb 2010 22:15:49 -0500
From: Hobey Ford <hobeyone-AT-gmail.com>
To: puptcrit-AT-puptcrit.org
Subject: Re: [Puptcrit] self publishing


You can get great prices, service and product with no minimum from
https://kunaki.com

You upload your video project, artwork and it is shipped within 24 hours.
It is a good way to bootstrap your project and not have to sell so many DVDs
to recoup your investment.  They also act as a distributor so folks can
order directly through them.

On Wed, Feb 24, 2010 at 9:59 PM, The Independent Eye <eye-AT-independenteye.org
> wrote:

> >I will check that out.  Photo photoshops layers are also very integrated
> >with Finalcut pro.
> >
> >On Wed, Feb 24, 2010 at 8:51 PM, Simon Palmer <
> simon-AT-illustrated-history.net
> >>  wrote:
> >
> >>  The beauty of InDesign is that it has a very Photoshop feel
> >>  including, for instance, layer effects like multiply, screen, colour
> >>  burn, colour dodge and so on. The thing I hated about Quark was that
> >>  you had to do so much preparation before you got to layout (or end up
> >>  with a very banal design), with InDesign the layout process is much
> >  > more playful and creative.
> >  >
>
>
>         We've done several of our playscript anthologies in InDesign,
> and our last book (MYTHIC PLAYS: FROM INANNA TO FRANKENSTEIN) done as
> a print-on-demand with Lightning Source - a subsidiary of Ingram, so
> books published through them get listed in Ingram's distribution
> database.  InDesign is integrated with Photoshop, so it's easy to
> include Photoshop-processed illustrations in InDesign; I have no idea
> how to lay out an entire book in Photoshop, since (as far as I know)
> you can lay out only one page at a time, whereas in InDesign or Quark
> (which I hate) you have the entire pagination in one document.
>
>        We're still in the early stages of marketing MYTHIC PLAYS,
> but with setup charges included, each trade paperback (208 pp.) costs
> about $4 to produce, so we made back our very small initial
> investment easily on initial sales to our mailing list and playgoers.
> Plays are absolutely the hardest sell in the publishing industry,
> except maybe for communist manifestos, but our first anthology, RASH
> ACTS (which was before POD and consequently required investment for
> 2,000 printed copies), has sold steadily and also resulted in many
> low-level royalty payments from amateur productions.  Of course we've
> never done anything that required a lot of visuals, which is a
> seriously added expense.
>
>        We sell a bit through Amazon, but their "Advantage" program
> requires a 55% discount, so unless you price things pretty high, you
> may wind up practically giving away the product.  Still, if your
> prime aim is to get your work into people's hands, it's worth it.
>
>        More directly related to puppetry:  We're about to issue our
> first DVD, our staging of Shakespeare's THE TEMPEST, and found a best
> price of $1,090 (plus tax) for 1000 copies in dvd cases.  Pretty
> daunting to think of selling that many, but in fact we need to sell
> only about 70 to recoup our investment.  We should be able to do that
> through our email lists & website, and then it's a matter of further
> investment and a lot of hard work.  But it's a great investment in my
> own psychological well-being to feel that a reasonably compelling
> version of this work has a continued existence.
>
>        As much as I love the liveness of live performance, I think
> we're blessed by having *any* form of relative permanence, and I wish
> more artists were  moved to use the technologies available to share
> their work more broadly.
>
> Peace & joy-
> Conrad
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