File spoon-archives/avant-garde.archive/avant-garde_1996/96-11-30.184, message 67


Date: Mon, 18 Nov 1996 10:36:06 -0400
From: ostrow-AT-is2.nyu.edu (Ostrow/Kaneda)
Subject: Re: Transnacionala review


>On Mon, 18 Nov 1996 Klefkal-AT-aol.com wrote:
>
>> and the Big F) but I think that Beuy's project was primarily this--to develop
>> cultural forms that would provide a detoxified response to those hungers that
>> fascism was a toxic response to (eurasian nomads rather than master race in a
>
>Interesting, I tend to agree. But then, I'm hungry for something more
>tangible about that hunger. What is this "hunger" a metaphor for? Are you
>suggesting a collective unconscious?
>
>This might be an answer, as you write
>> in response to the perceived evoker of fascism, the desire for the Authentic,
>                                                                     ^^^^^^^^
>> always dangerous but unlikely to go away, and the perception that
>> Tech/modern/etc was destroying any possibility for real life for most people.
>
>but then, where is inauthenticity located, ie. is it a "hunger" anymore?
>Do you have any ideas?


The Authentic is a mythological object, that was formulated  between the
early 1800 and the late 1930's.  It is a response to the transition from
rural to urban life, in other words the perceived end of nature brought
about by industrialization.  In the 1920's and 30's  its triumph is to be
found in the mediums of the mass media, in their ability to store and play
back what had once been the domain of the body,  Film, sound recording,
photography had made the senses and memory their domain.  The loss of the
authentic has to do with the notion of the lost of the pre-modern self.




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