File spoon-archives/baudrillard.archive/baudrillard_1996/96-11-27.192, message 131


Date: Tue, 5 Nov 1996 19:08:18 -0500 (EST)
From: Shemina Keshvani <keshvani-AT-chass.utoronto.ca>
Subject: challenge and de-automatization


Has anyone ever picked up on the striking similarity between Baudrillard's
notion of "challenge" and the Russian Formalist/Prague Structuralist
concept of de-automatization? The concept of de-automotization, which has
been translated--perhaps poorly--as alienation effect or defamiliarization
or making strange (which is probably closer to the russian), was a way of
challenging (that I believe was Vodicka's term, 1941?) the norm, esp. in
literature. In the same way, I see
Baudrillard's "challenge" in many cases acting as a de-automatization of
norms with respect to binaries....or am I just on a wild goose chase? I
know for instance that Gary Genesko did make some connections between
B and the Prague structuralists, but I don't believe he made this specific
connection.

anyway, just thought I'd ask.

Shemina

ps. did anyone go to the chance conference? I'd like to hear about it.



   

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