File spoon-archives/baudrillard.archive/baudrillard_1998/baudrillard.9802, message 36


Date: Mon, 16 Feb 1998 13:15:37 +0000
Subject: Re: few readers?
From: 03643518060-0001-AT-t-online.de (christopher brown)


Joshua LaBare wrote:
> 
> > Of course I am a very naive individual, but nonetheless I find B's
> > appearing in commercials (if I am understanding you correctly)
> > very fascinating.  Am I understanding you correctly?
> >
> 
> Sadeq,
> 
> Yes: in the spring of 1996, at least, Jean Baudrillard appeared in an
> advertisement in La Liberation for office furniture (it was part of a
> series featuring some other popular intellectuals and political thinkers,
> I believe).  It struck me kind of like seeing Ginsberg in tennis shoe
> commercials: the man who pointed it out to me made explicit reference to
> B's "selling out" in some way, but I joked that it made perfect sense
> (not sure what I meant by that, though: any ideas?).
> 
> Joshua


It does make sense, we all participate in the simulation. It is only a
sell out if you look at it from a marxist ideology, but for him if there
is nothing real, then was he "really" in the comercial? I can see were
one could make a break.

Christopher


   

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