File spoon-archives/deleuze-guattari.archive/deleuze-guattari_1998/deleuze-guattari.9810, message 89


From: "Soren Pedersen" <soren.pedersen-AT-warwick.ac.uk>
Date: Fri, 9 Oct 1998 13:48:44 +0100
Subject: Re: modernity/post-modernity


> I don't think it's as simple as cooption vs. subversion ... these things
> intermix ... cooption and subversion are molar names ... molecularly, all
> sorts of things can happen ... a fantastic professor teaches joyce in such
> a way that a student begins to unravel stratifications ... a fully
> commodified Marilyn Manson tape makes a young kid in a small town begin
> questioning everything ...a glossy $16.00 edition of the communist
> manifesto makes a person think noncapitalist thoughts ... a Henry Rollins
> book available in Tower Records of all places reaches a bunch of people it
> wouldn't. 
> 
> These things are a little more complex.

They certainly are. I suggest that we understand co-optation and 
subversion in terms of 'difference' and 'radical otherness' (cf. 
Baudrillard, 'Transparency of Evil and Perfect Crime).  The former 
being the definite mark of the present age that has liberated all 
radical otherness through co-optation in a giant chain, an instant, 
of interrelated (interactive) differences. Surely, Marilyn Manson 
could not be described as an instance of 'radical otherness'. He is 
more likely an instance of 'simulated otherness', a hysterical 
phenomena thriving in the lack of real 'otherness'.

Cheers - Soren


   

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