From: dolphijn-AT-fhk.eur.nl
Subject: Re: Europe-America
Date: Tue, 04 Jun 2002 10:22:04 +0200 (CEST)


I have travelled all around the world for the last two years, and never have I 
seen the companies having such a 'monocultural' staff... as in Boston and New 
York. In one restaurant you would only see costa rican people, in another only 
afro-americans, jewish, italians, in another indians again... and these were 
no 'ethnic restaurants', you could see that in every restaurant you visited...
rick
Aanhalen I Am Bobo <boboii-AT-hotmail.com>:

> 
> here's more on what i'm getting at about america:
> 
> "when one looks closely at u.s. corporate ideology (and, to a lesser but
> 
> still significant extent, at u.s corporate practice), it is clear that 
> corporatios do not operate simply by excluding the gendered and/or 
> racialized Other.  in fact, the old modernist forms of racist and sexist
> 
> theory are the explicit enemies of this new corporate culture.  the 
> corporations seek to include difference within their realm and thus to 
> maximize creativity, free play, and diversity in the corporate
> workplace.  
> people of all different races, sexes, and sexual orientations should 
> potentially be included in the corporation; the daily routine of the 
> workplace should be rejuvenated with unexpected changes and an
> atmosphere of 
> fun.  break down the old boundaries and let one hundred flowers bloom! 
> the 
> task of the Boss, subsequently, is to organize these energies and 
> differences in the interests of profit."
>   negri/hardt p.153
> 
> this is what i mean by axioms for everybody, "ever more hybrid and 
> differentiated populations present a proliferating number of 'target 
> markets' that can each be addressed by specific marketing strategies --
> one 
> for gay latino males between the ages of eighteen and twenty-two,
> another 
> for chinese-american teenage girls, and so forth."
> 
> 
> 
> 
> _________________________________________________________________
> Send and receive Hotmail on your mobile device: http://mobile.msn.com
> 
> 
>