File spoon-archives/film-theory.archive/film-theory_1995/film-theory_May.95, message 7


Date: Thu, 4 May 1995 10:20:55 +1000
From: amiles-AT-netspace.net.au (Adrian Miles)
Subject: Re: Media desire?


T Bone wrote:

>I wonder: perhaps the media -creates- the desire. If so, it would be a
>mistake to attribute the origin of the desire -in- people.

*Warning, nitpicking mode active*

This is going to be possibly a pedantic question/point, and a post that
acknowledges that it bites into a substantial theoretical edifice :).

I would like this teased out a bit more, how can, or does, media create
desire in or for a subject? At the end of the day doesn't desire need to
desire desire for this economy to work at all? And if this is the case on
what basis is priority given to the media machine?

What I sort of hesitate around, or at, is the theory that I think a comment
like this requires,or is founded upon. It seems to presuppose an economy of
desire that moves from the media machine to the subject, somehow avoiding
the _a priori_ role of desire in the equation, or discounting the
operations of desire within the mediamachine. Surely we are not spoon fed
desire? (only this list...)

*nitpicking mode disabled*

Adrian Miles

--------------------------------------------------------------------------------
amiles-AT-netspace.net.au
Chris Marker WWW site: http://netspace.net.au/~amiles/ChrisMarker.html
PhD student: Centre of Comp. Lit. & Critical Studies, Monash Uni.
Teach: Cinema/Media Studies, Royal Melbourne Institute of Technology
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