Date: Tue, 18 Jun 2002 19:03:56 +0100 From: "steve.devos" <steve.devos-AT-krokodile.com> Subject: BATTLING BIG BUSINESS: NEW BOOK FYI/a from CSL (from the anti-cyborg frontline...snigger) steve BATTLING BIG BUSINESS Countering greenwash, front groups and other forms of corporate deception Edited by Eveline Lubbers For the contents, the introduction and ordering information see http://www.evel.nl/pandora/bbb.htm Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former drill platform achieved its goals. Monsanto's gross underestimation of the European resistance against the introduction of genetically engineered products is another. Today, as more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their 'enemies'-and how groups and individuals can fight back. Part One of this book analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear-and unstoppable! ----From the Foreword by Naomi Klein: "Battling Big Business exposes a spirit of intolerance coursing through the corporate world: intolerance of criticism and dissent, as well as a deep aversion to public scrutiny and accountability...All around us freedoms are being taken lightly and power is being exercised with a heavy hand. If there was ever a moment to insist on the right to vigorously challenge authority, it is now. If there was ever a book to help us do it, this is it." greetings from Amsterdam evelin lubbers Ordering information: NL Readers and booksellers in the Netherlands can order the UK version via: buro Jansen & Janssen tel. 020-6123202 info-AT-burojansen.nl http://www.burojansen.nl/bestel Maak 19,50 euro (incl. porto) over giro 603904 t.n.v. Res Publica, Amsterdam onder vermelding van de titel. Zo snel het geld op onze rekening staat sturen we het boek op. Het is verstandig ook je adres op de overschrijving te vermelden omdat de giro dat niet automatisch doorgeeft. Daarmee kan het versturen flink vertraagd worden. De Nederlandse vertaling komt in oktober 2002 uit bij: Uitgeverij Fagel Amsterdam tel: 020-6761928 fagel-AT-xs4all.nl UK Green Books 224pp 234 x 156mm ISBN 1-903998-14-X £10.95 paul-AT-greenbooks.co.uk http://www.greenbooks.co.uk/bbb.htm US Common Courage Press $ 17,95 ISBN 1-56751-224-0 http://www.commoncouragepress.com marketing-AT-commoncouragepress.com AU Scribe Publications Australia http://www.scribepub.com.au Autumn 2002 ************************************************************************************ Distributed through Cyber-Society-Live [CSL]: CSL is a moderated discussion list made up of people who are interested in the interdisciplinary academic study of Cyber Society in all its manifestations.To join the list please visit: http://www.jiscmail.ac.uk/lists/cyber-society-live.html *************************************************************************************
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