File spoon-archives/phillitcrit.archive/phillitcrit_1998/phillitcrit.9801, message 138


Date: Sat, 10 Jan 1998 18:04:30 -0500
From: albright-AT-world.std.com (R.H. Albright)
Subject: PLC: Re: New Words... NewSpeak... 


>WH Auden added more new words -- 28, if memory serves -- to the OED than
>anyone in modern times. But by the time Ford rejected Marianne Moore's car
>names, poets were no longer major name-makers in US culture.

I didn't know that! Have always liked Auden, although at times he seems a
bit too Apollonian for me. Prefer D.H. Lawrence's works in progress (WHIP
it up, Bert!)

>In the pantheon of new name makers, who's Zeus? Advertising or academia or
>other?

There's a restaurant in Portland, Maine, now out of business, that had a saying:

"No food rules."

I'd like to remember that when someone starts trying to place themselves up
to be "Zeus". Remember that before him, there was... Cronos, as I recall.

Plus, it's really Dionysus that's Father to them all. Or Prometheus, that
gave the secret to US.

You know, a guy named Freddie Nietzsche warned about being overly excited
by new ideas and ever-new gadgets and names for things that can actually be
quite old...

I've been re-reading "The Birth of Tragedy" this weekend.

        ---Randall Albright





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