File spoon-archives/puptcrit.archive/puptcrit_2002/puptcrit.0208, message 99


From: Jimsan777-AT-aol.com
Date: Mon, 12 Aug 2002 05:16:52 EDT
Subject: Re: PUPT: Maybe They're Right . . .


Re: Maybe the public is right in it's perception........

    Nancy is correct, except that Puppetry for Children IS a very, very LARGE 
market!!!  What's wrong with researching this market and refining it 
specifically with: Music Education for Children (students), Cultural 
enrichment (for students), Amazing stories (with a message for youngsters), 
The Classics (for young people), etc., etc. ?  I never apologize for creating 
special programs for FAMILY AUDIENCES.  Presenters are learning that programs 
for Family Audiences SELL WELL.  They ALWAYS make a profit, because the costs 
are usually less and the audiences respond, for every child there is usually 
an adult admission too.......IF it's good stuff.  
    
    And there are only TWO ways to improve on profit....Increase your gross 
or reduce your expenses....the bottom line (profit) is the 
differential.....Sincerely yours, Jim Gamble


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